The Clovis brand introduced Jose Madrid Salsa in 1989. The Clovis Medium salsa originated to serve in Zak's Restaraunt in Zanesville Ohio in 1989. It quickly became a flagship, so Clovis Mild and Medium were hence born. The Clovis series of salsas is named after Clovis New Mexico, the actual birthplace of Jose Madrid. X-Hot is Clovis Hot only hotter! Add the red Cayenne peppers please!